AVP, Brand Engagement, L'Oréal Paris Skin

Job Title:                                AVP, Brand Engagement Lead – Skincare

Brand:                                    L’Oreal Paris

FLSA status:                           Exempt

Division:                                 CPD

Supervisor Title:                   VP, Marketing 

Location:                               10 Hudson Yards, New York 

Job Summary:

L’Oreal Paris US is looking for a highly motivated influencer, social media and marketing expert to be Assistant Vice President, Brand Engagement for the Skincare Category. The role is key leader within the Skincare marketing team tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. As the Category’s resident storyteller, this individual leads the team responsible for consumer-centric content development, social and influencer strategy, PR and advocacy programs. We are looking for a consumer-focused, data-driven content marketing professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals.  

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships:

• Set the brand engagement strategy across Skincare spanning earned, owned and paid channels
• Develop social, influencer, and PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights
• Lead internal and external agency teams responsible for development of strategy & execution across all aspects of brand engagement for the category
• Ensure all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works
• Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior
• Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results)
• Accountability for all social, influencer, PR, and advocacy budgets
• Bring recommendations to head of marketing on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports)
• Partner closely with the US Brand Image team as well as Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision. 

The Brand Engagement Lead is a key member of the Skincare Marketing team and will partner closely with the product marketing, DMI, brand activation and CDMO teams to ensure that our consumer strategy is properly developed and disseminated across our various channels.  They will work to support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms. 

Job Requirements:
 

• Minimum ten (10) years of Marketing experience with heavy experience for digital, social, influencer and public relations.
• Bachelor’s Degree 
• In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
• Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
• Proven experience with brand communications, paid social, community management, social marketing, influencer & advocacy programs
• Experience developing compelling social media campaigns and effective content strategies
• Detailed knowledge of CRM best practice and industry benchmarks
• Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
• Exceptional organizational skills and high level of attention to detail
• Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
• Experience managing and cultivating direct reports
• Creative problem solver
• Ability to develop solid relationships and lead with influence 
• Ability to manage in complex, matrixed, fast paced environment

Judgment and Decision Making:

This role will require a balance of analytical thinking, strong application skills of ideas to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction across a matrixed business structure (Marketing, Ecommerce, GM, CDMO) to coordinate work and deliver objectives. Actively builds networks and becomes the in-house expert on the brand’s consumer mindset to help influence, convince, and introduce new ways of marketing. This position will require moderate supervision to maintain a proper corporate direction.

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. 

Additional Benefits Information As Follows: 

Salary Range: $147,100-$213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)   

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)   
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)   
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)   
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)   
• Employee Resource Groups (Think Tanks and Innovation Squads)   
• Access to Mental Health & Wellness Programs    

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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