Assistant Vice President, Creative Director Copywriter, American Global Brands (DMIs) at L’Oreal USA

Division: L’Oreal USA, Servicing American-based DMI brands

Location: Hudson Yards, New York NY (hybrid, 2-3 days onsite)

Reports To: Chief Creative, American DMIs 

Who we are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

The DMI of L'Oréal's global brands, is where we shape the path for our international strategy, we share the journey to redefine beauty with innovation, inclusivity, and sustainability. Our diverse portfolio boasts 36 international brands, across our four main L'Oréal divisions.

In the United States, we proudly house the headquarters of 14 prestigious brands. These include CERAVE, KIEHL'S, URBAN DECAY, IT COSMETICS, YOUTH TO THE PEOPLE, RALPH LAUREN, as well as ESSIE, MAYBELLINE, SKINCEUTICALS, NYX PROFESSIONAL MAKE-UP, REDKEN, PULP RIOT, SKINBETTER SCIENCE, and PUREOLOGY. Each brand holds a unique identity, adding to the diverse array of beauty experiences we bring to our valued consumers.

What You Will Do:

The ideal candidate will have a strong background in 360 advertising & marketing, a deep understanding of storytelling across all marketing touchpoints, as well as a proven track record of developing and executing highly successful campaigns. 

The candidate will be one of the first to join L’Oreal USA’s in-house creative agency, “L’Agency.” This expert team will service 14 of L’Oreal’s brands within the portfolio, starting   with a select few including CeraVe—who dominated the recent Super Bowl, ranking #1 by Adweek, AdAge, Forbes as having the best ad and earning the 2024 Super CLIO Award. 

L’Oreal is among the top 10 for advertising spend in the US and the candidate will be able to guide how ideas, media, and more synch together in perfect creative harmony. 

Key Responsibilities:

•    Lead the development and execution of creative concepts and 360 advertising campaigns for different beauty brands within the L’Oreal USA portfolio
•    The development and execution of concepts will live across platforms, including social media, video, TV, experiential activations, influencers, PR, e-comm, and more 
•    Define and communicate the creative vision, tone, and style for each campaign, ensuring alignment with global brand team’s objectives, brand guidelines, and industry trends
•    Translate global brand team briefs and insights into compelling 360 concepts that meet strategic objectives and drive results
•     Present creative concepts, pitches, and campaign ideas to key stakeholders, global brand teams, US brand teams, and effectively articulating the strategic rationale and creative vision behind each proposal
•    Lead brainstorming sessions and ideation workshops to generate innovative ideas and solutions that push the boundaries of creativity and help global teams find the creative solutions based on needs
•     Stay informed on emerging trends, technologies, and best practices, marketing, and incorporate relevant insights into 360 campaign development and execution, as well as real-time ideas that global teams can execute on in real-time
•     Provide guidance and assist brand teams with external agencies to enhance creative work from agency partners, as needed 

Who you are:

• 8-14 years of relevant work experience
•    Proven agency success
•    Bachelor's degree in English, Marketing, Communications, or related field
•    Proven experience as a copywriter in an advertising agency or similar working environment, with a portfolio showcasing award-winning work
•    Strong writing, editing, and proofreading skills, with a meticulous attention to detail
•    Excellent creativity and the ability to generate original ideas that align with brand objectives and resonate with target audiences
•    Master at crafting copy for various mediums, including TV, digital ads, social media posts, influencer programs, email campaigns, and more
•    Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines
•    Strong communication skills and the ability to effectively present and justify creative concepts to team members and brand teams

What is in it for you:

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information as Follows:

Salary Range: $144800-210000  (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Access to other incentive programs such as Bonus, Profit Sharing, etc. All subject to Group’s approval and discretion
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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