ジョブファンクション:

雇用形態: フルタイム

所在地: New Jersey - Jersey City

国: USA

IT Cosmetics is looking for a highly motivated marketing expert with 10+ years’ experience to help drive best-in-class social programs for IT Cosmetics. The Assistant Vice President, Social Media oversees US social strategy, planning and execution, including collaborating on owned, paid and earned social initiatives and brand promotions/partnerships for all channels.

Responsibilities:

  • Lead social media strategy for US market including owned, paid and earned social media
  • Develop the brand's social platforms, partnerships and programs to drive awareness, engagement and conversion
  • Craft concepts for "always on" programs and launch campaigns, in partnership with key stakeholders from cross-functional team (Creative, Education, PR, E-Comm, Sales)
  • Work cross-departmentally to bring social activations, programs and partnerships to life across all Consumer Marketing levers and channels
  • Partner with DMI team to craft market specific social plans and calendars for new and existing markets based on best practices in the US
  • Grow all social channels with higher focus on key sales and awareness driving platforms while keeping engagement high across the platforms
  • Leverage relationships with retailers, partnering with sales and marketing to craft retailer specific social plans
  • Understand IT Cosmetics unique brand positioning and voice and stay true to brand equity through all social posts
  • Partner with creative team on development of overall social media brand look and feel and creation of photography, video and live content, with an eye toward the highest quality brand storytelling and voice expression
  • Oversee paid social media campaigns with an eye toward brand awareness and channel growth
  • Partner with the e-commerce and digital marketing team, to develop US digital and social marketing programs to support the brand and key initiatives. (Note that digital marketing lives within e-commerce team and current digital initiatives drive to ITcosmetics.com.)
  • Work closely with PR team to track and monitor press initiatives to drive social
  • Help to define, identity and engage social media influencers in conjunction with PR team
  • Stay on the cutting-edge of social innovation, including monitoring direct competitors, as well as innovative non-beauty verticals such as entertainment and lifestyle
  • Manage and mentor social media team of 3 direct reports and act a thought leader within the larger organization
  • Educate company on social first thinking to ensure social has prominence and awareness across all aspects of the company  

Measurement & Effectiveness

  • Define objectives for brand's social platforms, then execute, measure and adapt accordingly based on overall business goals/priorities
  • Set social KPI’s for each campaign/activation and track towards and through execution
  • Spearhead social reporting with social media manager and standardize analysis to improve performance/effectiveness
  • Identify key drivers across all social platforms to optimize future content and programs
  • Thoroughly understand ever-evolving social metrics and liaise with corporate digital marketing on best practices and benchmarks

 

Qualifications

  • 10+ years’ experience in marketing including digital, social media or content development for a brand (in-house or agency)
  • Beauty experience a huge plus!
  • Ability to work cross-functionally and develop big picture strategy to grow the IT Cosmetics brand
  • Creative thinking a must
  • Ability to write and edit in an IT Cosmetics voice
  • Ability to be resourceful and scrappy while working within brand guidelines
  • Expert in social and digital landscape
  • Passion for beauty and for empowering women (and men) to feel their most confident
  • Strong analytics skills
  • Flexible to evolving responsibilities and last-minute changes


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.