Analyst, Paid Social (LUXE)

Job Title: Analyst, Paid Social

Division: Luxury Products Division 

Location: (NY, 10 Hudson Yards; 435 Hudson Street; NJ, 111 Town Square Pl Jersey City; CA, L’Oreal West)

Reports To: Senior Manager, Paid Social

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

Data and technology have fundamentally changed the role of digital media. Media Analysts on the Paid Social Team are the go-to resource for campaign activation, optimization, and reporting. The Media Analyst will support the Media Planner across a wide variety of LUXE brands and will own the in-console management, optimization, and reporting including data mapping, campaign insights, and troubleshooting.   

Job Duties and Accountabilities

• Is the hands-on-keyboard builder of Paid Social campaigns for a variety of brands. (Meta, Pinterest, Snapchat, TikTok, Twitter, Reddit) 
• Manages day-to-day paid social performance including pacing, monitoring KPIs, and troubleshooting within each respective self-service ads platform 
• Creates Excel workbooks to organize campaign performance data and provide actionable insights as well as pull data from existing data visualization tools (Media Tech) 
• Ensures campaigns launch on time across all tactics and partners 
• Takes ownership of deliverables, manages campaigns independently, and effectively prioritizes to deliver strong results 
• Collaborates with Media Planner to deliver quarterly presentations and campaign wrap reports 
• Regularly assesses current campaign performance and provides solutions to improve efficiency through process optimization 
• Inputs new flights and budget updates for purchase orders 
• Demonstrates problem solving ability 
• Escalates and provides solutions when necessary 

What We Are Looking For:

Required Qualifications:

• Bachelor’s degree required 
• At least 1 year in-console experience with Facebook Business Manager, Pinterest Ads, Snap Ads Manager, preferably in an agency environment 
• Strong competency in Excel including vLookup & Pivot Tables  
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously 
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team 
• Exceptional organizational and time management skills 

Preferred Qualifications:

• Demonstrated interest in keeping up with emerging technologies and the digital marketing landscape 
• Familiarity with putting together presentations in PowerPoint 

What’s In It For You:

• Salary Range: 70,000 - 98,000k 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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