ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Ho Chi Minh City

国/地域: Vietnam

A / Main responsibilities, deliverables and contribution of this job to L’Oreal VN

To define the local brand strategy in the local market in line with the international brand positioning, contribution to the growth by driving new product launches and key pillar products.

·         Oversee and guide brand development, manage portfolio priorities

·            Listen to, develop a deep understanding of local consumers, and generate new insights for strategic marketing activities plan.

·            Monitor local trends and feedback findings to Zones/ DMIs to ensure new products launch/ development are successful.

·            Propose and monitor MKT mix strategies (IMC/ 360/ Digital/Retail) to build integrated/engaged consumer’s brand experiences

·            Lead local adaptation of advertising materials; influence media and promotion recommendations

·            Mobilize and collaborate with other departments (ex. Sales/logistic/retail / education/ finance…) and partner agencies to build a broader business strategy and realistic execution.

·            Manage business driver efficiency: right mix of A&P to drive sales

·            Key ownership of the forecast process

·            Lead ecommerce project to launch a brand e-boutique. Manage and monitor marketing performance for the site to drive traffic and conversion.

·            Effective prepare clear message/structure presentation for the senior management level

·            Recruit, develop and manage subordinate. Ensure development of expertise, professionalism and know-how in marketing team.

  • B / Most important qualifications, background and experience:
  • Knowledge of beauty market in overall, and luxury in specific (if any).
  • Understand market and consumer’ insights
  • Brand/ Product Portfolio development and management
  • Activation Excellent
  • Collaboration Leadership
  • Critical & logical thinking/ strategic planning
  • A&P management
  • Digital / E-commerce background is an advantage