ジョブファンクション:

雇用形態: フルタイム

所在地: Shanghai - Shanghai

国: China

KEY RESPONSIBILITIES

- Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

- Define and Enhance the Brand Social presence in accordance with the Brand’s image

- select the best platforms for social media presence, i.e. Facebook, Instagram, WeChat, Line, Forums, Blogs etc.

‒ In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

‒ Keep up to date on social media trends and best practices educating internal and external stakeholders

- Interact with consumers in social media channels using social media management software and related tools, including forums

- Trigger conversations on social media channels with daily, weekly content planning.

‒ Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities,and formulating plans with internal and external stakeholders

‒ Work cross-functionally to develop appropriate content, if required

‒ Manage the Social and Community component of digital marketing campaigns

‒ Produce social media listening and engagement reports

‒ Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

‒ Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

 

CORE KPIs :

  • Growth of organic engagement across social channels
  • Growth of organic reach on social channels
  • Growth of organic conversations/buzz on social channels

CORE Skills & Experience:

      • 5 - 8 years experienced in Online Community Mgmt
      • Experience in actively managing a brand or company's social media programs
      • Knowledge of top social media platforms including usage, demographics and marketing opportunities
      • Knowledge of social media best practices and legal guidelines