Execute the ecommerce strategy of the brand in order to increase the brand's online sales by defining and achieving the brand's business objectives and growth in the market, in line with the brand's identity.
𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐚𝐧𝐝 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐭𝐡𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲
▸ Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
▸ Track and measure Business performance to increase programs ROI
▸ Manage SEO measurements and monitoring methodologies
▸ Create synergies between inside and outside partners in marketing or digital activities.
▸ Manage, analyze and draw conclusions on specific ecommerce KPIs
▸ Ensure that all ecommerce activity is consistent with the brand sense of purpose
𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧
▸ Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding/Marketing, Performance, checkout funnel and promotional campaigns
▸ Facilitate technology, tools and partners deployment to improve platforms and functionalities
▸ Provide SEO/SEM and Digital Marketing through innovation and process improvements
▸ Develop and implement creative solutions to drive growth and convert more visitors
𝐌𝐚𝐧𝐚𝐠𝐞 𝐂𝐑𝐌 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 / 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡
▸ Actively recruit new email, rich data leads through email acquisition campaign, paid partnerships or personalized diagnostic tools
▸ Drive sales; ensure profitability and growth towards each audiences
▸ Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile...) and provide data expertise to deploy & adapt the strategy
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