ジョブファンクション:

雇用形態: フルタイム

所在地: Ho Chi Minh City

国/地域: Vietnam

DESCRIPTION

Social strategy & performance optimization

- Oversee, maintain and strengthen consistent social presence and influence of L'Oreal brands by assisting with social content strategy and integrated marketing campaigns based on consumer insights and social media analytical data in collaboration with Marketing teams at multi-division level.

- Keep up to date on social trends and best practices to educating & upskilling internal stakeholders

- Monitor social listening insights and conversations to advise actionable, operational reports that lead to optimization and efficiency in achieving No.1 social performance

- Involve in the management and governance of social agency bidding, evaluation and operations; build and monitor the collaboration of marketing agencies where social integrated agency is the lead role

- Work cross-functionally to advise on developing appropriate social content, if required

Influencer marketing strategy & influencer commerce

- Oversee planning and influencer marketing strategy of brand team, manage operations excellence of Influencer Management agency

- Lead initiative to develop relationship with influencers, advise on strategic approach for partnership and earned media

- Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing L'Oreal brands' campaigns

- Develop influencer commerce strategy and pool of influencers for social commerce leverage

- Keep up to date with influencer marketing practices, upskilling internal stakeholders

Consumer community management

- Ensure excellent consumer care services on social channels with an aim of 100% reply rate and excellent response quality

- Develop advocacy community of L'Oréal e-beauty advisors, educators, community managers, internal creators based on engagement activities and development programs

- Identity and build community expansion strategy & framework to develop brand advocates communities in the market

- Develop process and management framework for conducting livestream for L'Oréal brands, with frequently upgrading performance and practices among livestream heros

Expertise in social media and strong affinity with social campaign management is needed. Ability to work closely with brands marketing managers for execution and performance monitoring is essential.


PREFERRED COMPETENCIES

SOCIAL GURU

  • Love social and be a social savvy
  • On trend with what’s hot on social, love to digest social content, a social content creator is an advantage
  • Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
  • Builds network of social ecosystem and influencers
  • Excellent interpersonal skills, communication skills, experience from social agency is an advantage

BRAND MARKETING BUILDING

  • Is obsessed with consumer centricity
  • Builds audience through relevant content
  • Scales consumers and influencers engagement
  • Masters social marketing tactics

DIGITAL TRANSFORMATION LEADERSHIP

  • Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
  • Strategizes digital transformation
  • Upskills and transmits digital knowledge and mindset
  • Drives the change toward brand and consumer centricity
  • Leads toward data-driven marketing organization

DIGITAL TECHNOLOGY EXPERTISE

  • Leads with strong agile project management skills
  • Acts as a strategic business partner