ジョブファンクション: ディベロップメント マーケティング
所在地: Taipei City
To implement interactive and CRM campaigns to contribute to the growth of a brand on the market.
• Convey the advertising creative and product information into impactful interactive campaigns
• Implement internet campaigns on new product launches and pillar products
• Implement CRM business plans to build long-term relationships with identified high-value consumers
• Analyse brand’s and competitors’ internet activity to make recommendations to management
• Interact efficiently with other departments (Sales, product marketing team, Communication…)
• Manage project budgets. Set clear KPIs to ensure campaign assessment
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
• Monitor and improve processes to better link marketing and commercial activities
• Manage budget and ROI for his/her specific Trade Marketing activities
Experience in retail/selective channel would be a big plus
Can work under fast-paced environment and a good team player