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雇用形態: フルタイム

所在地: Ho Chi Minh City

国/地域: Vietnam

Be at the centre of the digitally connected beauty.

Joining our Digital team is your opportunity to be at the centre of L’Oréal Vietnam digital transformation. It is about always having a glimpse of the future. It's about creating the next high-touch experience to be closer to the people who love our products.

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

Our ambition in Vietnam is to accelerate our Digital Transformation in a context of increasing internet penetration and the emerging of new consumer behavior & needs.

To achieve this ambition, L’Oréal Vietnam can rely on the support & lead of its Digital Team which the role is to anticipate new market shifts & answer business expectations efficiently by deploying and developing innovative digital solutions. So far, the achievements of the Digital Team in Ecommerce Media has been noticed at regional level and received distinctions from Facebook Global. Great opportunity to be at the forefront of ambitious and fascinating projects!

As a member of the Digital Team, the Corporate Digital Manager will Design, pilot and monitor execution of the Digital Strategy of L’Oréal Vietnam across the whole portfolio of Brands (multi division level : CPD, ACD, Luxe, PPD). This role reports directly to the Chief Digital Officer (CDO).

The role is expected to be hands-on, largely an individual contributor who can take full ownership of the key partnerships management, KPI setting & monitoring and projects advancement under supervision of the CDO. In addition, collaboration within the CDO team members and all the brand teams is vital to the success of the role.

Good vibes, good energy is a must. Our ideal candidate is a digital marketing specialist, an analytical & problem-solver who is able bring to life the most innovative initiative to better connect with our consumer and accelerate our business growth.

A/ KEY JOB ACCOUNTABILITIES

DESIGN, PILOT, MONITOR EXECUTION OF THE DIGITAL STRATEGY OF LOREAL VIETNAM across the whole portfolio of Brands (CPD, ACD, Luxe). Such strategy shall be in line with the Global Digital and Media strategy yet tailored to the local needs and to the specificities of the brands and will include without being limited to: Media ROI, Innovative projects, Media Mix, Budget allocation

MEDIA AGENCY MANAGEMENT

  • Media performance management
  • Agency SOW & headcount management
  • Strategy advisor to divisions
  • Operation excellence of agency
  • Media golden rule excellence implementation (Facebook, SEM)
  • Naming convention: ensure clean naming on Facebook & Google AdWords
  • + Facebook naming
  • + UTM tracking naming
  • + Media Dashboard Naming
  • + MSP tracking
JBP & INNOVATION LEAD WITH MEDIA PARTNERS (Facebook, Google...)
  • Leading the discussion on JBP & innovation
  • Own the innovation pilot from planning, to implementing to reporting
  • Ensure outlook on new innovations and the adoption process to the Division
SEMxSEO MANAGEMENT
  • Own the SEM and SEO strategy and the process of planning, implementing and reporting
  • Agency SOW management & implementation excellence
  • KPI & campaign structure management
  • Zone golden rule and naming management
ECOM ONSITE SEARCH MANAGEMENT
  • Own the onsite search strategy and the process of planning, implementing and reporting
  • Agency SOW management & implementation excellence
  • Raw data and keyword management
  • Data collecting and dashboard building
DATA MANAGEMENT & VISUALIZATION
Ensure the Digital Performance monitoringcross-media efficiency, close tracking of results, and issue recommendations based on that is at the core of the CDO team mission. Global & Vietnam L’Oréal have made available multiple media & digital dashboards & tools which the Corporate digital lead shall ensure Good usage & Maintenance but also upgrade of their functionalities / design upon needs in partnership with our internal data stakeholders.

Expertise in Performance Media and strong affinity with ecommerce is needed as we are fastening our channel shift of the company towards Ecommerce. Ability to work closely with brands marketing managers for execution and performance monitoring is essential.

B/ PREFERRED COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP

  • Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
  • Strategizes digital transformation
  • Upskills and transmits digital knowledge and mindset
  • Drives the change toward brand and consumer centricity
  • Leads toward data-driven organization

DIGITAL BRAND BUIDLING

  • Is obsessed with consumer centricity
  • Builds audience through relevant content
  • Scales consumers and influencers engagement
  • Masters digital marketing tactics

DATA-DRIVEN MARKETING

  • Optimizes omni-media investments & ROI
  • Masters analytics and attribution modelling
  • Leverages Precision Advertising
  • Knows how to leverage data to find opportunities throughout the acquisition funnel

DIGITAL TECHNOLOGY EXPERTISE

  • Leads with strong agile project management skills
  • Acts as a strategic business partner
  • Has deep technical skills
  • Focuses on delivery: design/build/run