Title: Manager – Customer Marketing
Mission and defining characteristics:
- The key account shopper expert and point-of-contact for a given retailers marketing, social, advertising teams
- Person in charge of bringing national brand vision to life within a specific account
- Overseer of point-of-sale and display strategy for account
- Proactively brainstorm and develop 360 degree, omnichannel retailer programs
- Management and coaching of Customer Shopper Marketing Support
Grow the Shopper Base
- Use shopper insights to develop retailer specific projects to impact shopping behavior and improve retailer performance
- Understand in depth customer shopper behaviors
- Grow shopper base and loyalty to our brand and to the retailer
- Work intimately with the National Shopper Marketing team to bring to life our brand equity in coexistence with our retailers DNA.
- Develop customer specific programs for retailers that maximize engagement
- Incorporate competitive learnings for effective account specific planning
- Serve as the point of contact for my customers marketing, social, advertising and operations team.
- Partner with these teams to maximize our mutual businesses
- Partner closely with internal cross-functional teams on initiatives
Creator and Visionary
- Brainstorm and create strategic account marketing initiatives
- Oversee overall spend of 360 support budget , ensuring ROI
- Develop, in partnership with retailer, 360 degree omnichannel Retailer programs
Qualifications / Experience:
- 5-7 years experience in development of brand business objectives and execution of marketing strategies Sales, Marketing, and/or Customer Marketing experience required
- Deep understanding of consumer packaged goods industry, retail channels and account specific marketing
- Strong understanding of promotional tactics and various marketing vehicles
- Track record of driving insights and strategically sound marketing programs
- Strong ability to build trusting relationships with client and innovate in a collaborative manner
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