ジョブファンクション:

雇用形態: フルタイム

所在地: Johannesburg

国/地域: South Africa

KEY JOB ACCOUNTABILITIES

- Map local consumer decision journey for categories and Brands – with Consumer Intelligence teams 
- Design an editorial calendar of engaging digital content 
- Tailor the Global Digital and Media strategies to the local characteristics for the Brand 
- Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners 
- Monitor digital performance and consumer engagement 
- Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities 
- Owned platforms excellence (tagging, SEO…) 
- Growth hacking approach 
- Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification…) 
- Leverage Earned media through influencers strategies 
- Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand Oversee the implementation of CRM strategy and data management.
- Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots 
- Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, 
- Support E-Commerce by providing adapted content and ensuring best asset management 
- Build a strong partnership with Digital Technology to improve services

PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP • Strategizes digital transformation • Upskills and transmits digital knowledge and mindset • Drives the change toward brand and consumer centricity • Leads toward data-driven organization • Operates efficient 
CRM DIGITAL BRAND BUIDLING • Is obsessed with consumer centricity • Builds audience through relevant content • Scales consumers and influencers engagement • Masters digital marketing tactics 
DATA-DRIVEN MARKETING • Optimizes omni media investments & ROI • Operates efficient CRM • Masters analytics and attribution modeling • Leverages Precision Advertising 
DIRECT & INDIRECT ECOMMERCE EXCELLENCE • Starts with shopper centricity • Strategizes ecommerce acceleration (pure players, retailers and direct) • Negotiates with the specific levers for online distribution • Monitors online sell-in and sell-out excellence 
DIGITAL TECHNOLOGY EXPERTISE • Leads with strong agile project management skills • Acts as a strategic business partner • Has deep technical skills • Focuses on delivery: design/build/run

COMPETENCIES

• INNOVATOR 
• STRATEGIST 
• PEOPLE DEVELOPER 
• INTEGRATOR 
• ENTREPRENEUR