Category Development & Insights Director (Cosmetics)

Job Title: Category Development & Insights Director (Cosmetics)

Division: Consumer Products Division

Location: New York City, NY

Reports to: VP, Category Development

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  

What We Are Looking For:

An individual who can leverage deep shopper and social insights for selling opportunities & exhaustive category analysis to identify growth opportunities.

This individual should establish omni-channel profitable strategies and accelerate the growth of the category and our brands.

Key Responsibilities:

Develop and own overall CPD category portfolio strategy

• Build and maintain true understanding of market and category trends and omni-channel category insights
• Based on insights and customer knowledge, Identify CPD Long Term brands growth opportunities and defines brands strategies to maximize the potential.
• Relay omni-channel commercial insights into the ManCom
• Upstream influence to CMI, DMI and Marketing for category information & trends
• Communicate, influence and drive the category strategy with all internal stakeholders

Define consistent CPD category guidelines

• Define priority products types/products to grow/products to maintain/products to delete for all CPD brands
• Insure alignment between all brands on selling story and opportunities for CPD overall to win offline and online
• Identify grey/white space opportunities/ segment & channel for CPD brand/category portfolio

Influence and drive total beauty strategy at accounts and gain market share in every category

• Drive long-term joint growth account specific strategy with top retailers offline and online for each category
• Develop partnership with account leadership to be a trusted resource for beauty

Leverage category insights and selling story for account team and brands

• Manage cat dev manager to ensure consistent category view
• Own and manage platform for knowledge sharing (cook book)

Measures of Success:

• CPD and Brands market share across all channels, incl. emerging / omni-channel
• Maximize (distribution, share of shelves, share of promotion) offline and online
• Quality of the Internal and external Strategic insights
• Grow Strategic Customer/Category combination
• Collaborate with the retailers to develop their category strategies and drive shopper penetration
• Deliver category projects
• Embed promotional category expertise
• Gain Category Captaincy/Advisorship
• Up to 36 months growth horizon
• Team 360 feedback

The Network you Would Work With: 

Internal: General Managers, SVP Sales, Brand Category Heads, Brand Business Development, New Channel Lead, eCommerce Channel Lead, Customer Team Leaders, DMI, LAB and Category Development Management

External:  Customer Total Beauty Head, Customer Category Head

Required Qualifications:

• Minimum 7 years’ experience in a marketing, Cat Dev or Sales role
• Proven experience of landing Range Reviews (RR), retailer strategies and projects
• Proven ability to develop sharp insight and build it into action plans to optimize sales and profit
• Multi category experience
• Shopper insights knowledge
• Have achieved a level of influence both internally and externally
• Shown ability to have a clear plan and vision for the category and can/have mobilized the internal teams (DMI, Marketing, Sales, CMI) to execute against the plan
• They provide clear structure and guidance in the recommendations and know how to really drive the action plan

What’s In It For You: 

• Salary Range: $139,700-$199,100 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)  
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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