ジョブファンクション: ディベロップメント マーケティング
雇用形態: フルタイム
所在地: El Segundo, CA
国/地域: USA
POSITION TITLE: Director, Global Marketing
BRAND: Urban Decay
Location: El Segundo, CA
The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.
MAIN ACCOUNTABILITIES
- Define the short and long-term global marketing strategy for the respective category
- Develop innovative and out-of-the box product concepts
- Identify portfolio gaps through market analysis, trend identification and consumer insights
- Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.
- Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)
- Develop a strong 360 launch strategy for each product – own the consumer journey
- Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix
- Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose
- Accompany the wider 360 teams in preparation of meetings
- Responsible for product and content development timelines and senior management approvals to ensure on time delivery
- Lead marketing presentations to senior management and international markets
- Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact
- Manage, train and develop team members
REQUIREMENTS
- Knowledge of global marketing and product development
- Knowledge of international markets preferred
- Highly creative
- Out-of-the box thinker and able to produce innovative ideas
- Strong pulse for trends
- Excellent communication, presentation and concept-writing skills
- Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer
- Deep understanding of the consumer journey and 360 activations
- Digital understanding in relation to concepts/products/execution
- Entrepreneurial spirit, attention to detail, customer-first mindset
- Proven ability to multi-task and manage complexity
- Ability to work in a fast-paced environment and against tight deadlines
- Ability to interact effectively and professionally with cross-functional departments
- Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)
KNOWLEDGE, SKILLS AND EXPERIENCE
- Bachelor’s degree in Marketing or a related field preferred
- Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development
- Digital/360 experience
Salary Range- 128k-180k + bonus
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