ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: El Segundo, CA

国/地域: USA

 

POSITION TITLE: Director, Global Marketing

BRAND: Urban Decay

Location: El Segundo, CA   

            

The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.

 

MAIN ACCOUNTABILITIES 

  • Define the short and long-term global marketing strategy for the respective category
  • Develop innovative and out-of-the box product concepts
  • Identify portfolio gaps through market analysis, trend identification and consumer insights   
  • Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc. 
  • Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers) 
  • Develop a strong 360 launch strategy for each product – own the consumer journey 
  • Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix 
  • Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose 
  • Accompany the wider 360 teams in preparation of meetings 
  • Responsible for product and content development timelines and senior management approvals to ensure on time delivery  
  • Lead marketing presentations to senior management and international markets 
  • Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact 
  • Manage, train and develop team members  

 

REQUIREMENTS


  • Knowledge of global marketing and product development
  • Knowledge of international markets preferred
  • Highly creative
  • Out-of-the box thinker and able to produce innovative ideas
  • Strong pulse for trends
  • Excellent communication, presentation and concept-writing skills
  • Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer
  • Deep understanding of the consumer journey and 360 activations
  • Digital understanding in relation to concepts/products/execution
  • Entrepreneurial spirit, attention to detail, customer-first mindset
  • Proven ability to multi-task and manage complexity
  • Ability to work in a fast-paced environment and against tight deadlines
  • Ability to interact effectively and professionally with cross-functional departments
  • Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)

 

KNOWLEDGE, SKILLS AND EXPERIENCE

  • Bachelor’s degree in Marketing or a related field preferred
  • Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development
  • Digital/360 experience 


Salary Range- 128k-180k + bonus