ジョブファンクション: ディベロップメント マーケティング
雇用形態: フルタイム
所在地: New York, NY
国/地域: United States
Job Title: Director
Division: Designer Fragrances
Location: New York, NY
Job Summary:
Work in conjunction with Brand Marketing and International Marketing counterparts to ensure U.S. needs are met in the development of all products/product concepts. Analyze market segments to determine need gaps in portfolio. Lead and motivate direct reports towards brand’s strategic goal. Consumer centricity mindset is critical with a digital focus.
Job Requirements:
- Bachelor’s degree
- 5-7 years experience in the cosmetics and/or fragrance industry
- Exceptional oral, written, and interpersonal communication skills
- Strong analytical skills
- Strong organizational and follow-up skills
- Ability to work independently within a rigorous deadline schedule
- Ability to function in a fast-paced, rapidly changing environment
- Proficiency in Microsoft Office
- Strong presentation skills
Judgment and Decision Making :
Impactful force in strategic focus of the brand. Intermittent supervision of decisions and judgments by VP, Marketing.
Section 6: Financial Scope :
Responsible for preparation of annual budget in conjunction with VP Marketing for: samples, print, displays, testers, shopping bags, mailers & special events/tools. Update budget on a timely basis. Work with Finance to determine budget trend versus actual.
Essential Tasks, Duties & Responsibilities | % of time spent. Total should = 100% |
1. Brand Development and Maintenance: · Monitor product line needs – value analysis, phase-outs · Evaluates all new brand launches and recommend feasibility for domestic market. · Execute new brand launches · Co-develop effective merchandising programs with our magazine partners geared at providing added value to our brands. Approve all co-op ads · Work with creative to implement marketing direction on collateral · Work closely with brand marketing to ensure promotional programs are in line with the brands objectives and strategies
| 30%
|
2. Domestic Strategy: · Coordinate with Global Marketing team to understand strategy and determine domestic applications · Provide input on development for new brands
| 30%
|
3. Promotional Programs: · Develop promotional calendar for each season and monitor promotion throughout production and development process. · Responsible for promotional planning for stores · Work with sales department to develop strategic promotional plan. · Interface with all support groups to ensure timely execution of all programs within budget. · Initiate and prepare all marketing paperwork in a timely manner. · Work with Key Account Directors to ensure promotional programs meet the specific needs of each retailer
| 20%
|
4. Brand Information and Training: · Prepare and conduct presentations for regional and national sales meetings. · Prepare all brand information for sales department and retailers including sell sheet books and calendars. · Communicate with the sales department to ensure prompt, accurate information disseminates to the Field Force.
| 10% |
5. Retail Marketing: · Prepare and conduct presentations for retailer meetings. · Travel domestically for regular field tours. · Create and implement special events programs. | 10% |
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
