所在地: New York, NY
国/地域: United States
The role of Director, Amazon Media will take on a primary role in the oversight and management of key strategic initiatives related to Amazon media, data sharing agreements, data activation, and measurement of the same. This individual will support brands and Amazon Acceleration team to develop and manage L’Oréal USA Amazon media strategy. As the Director of Amazon Media, you will need to be well versed in driving business growth through Amazon advertising Search and Amazon advertising display offerings.
The role requires the ability to strategize and execute best-in-class digital programs to meet our brand objectives and business needs. This includes taking initiative, working cross-functionally, and executing programs from start to finish with brand partners. This individual will collaborate with the Commercial Head of Amazon to ensure media strategy lines up to the business sales goals, ROI, and New to Brand objectives. In this role, the individual will need the ability to multi-task in a fast-paced environment and manage internal and external resources to bring projects to life, while maintaining a results-driven approach.
This individual will partner with L'Oréal Amazon teams to implement processes and governance around planning and execution and work with outside agencies and internal marketing teams to manage, develop and implement media programs to maximize sales of specific product lines within the Amazon ecosystem.
They will be responsible for upskilling the organization on Amazon media best practices and innovations and provide measurement framework and learning agenda around media, managing marketing campaign performance, and continuously analyze data to improve outcomes.
An entrepreneurial mindset and passion for D2C adverting, media, and focus on consumer-centricity
Strong understanding and expertise with the Amazon Advertising ecosystem - programmatic, search and display with a proven track record of driving growth with Amazon and/or retail media partners
Ability to develop and implement media best practices to take full advantage of the Amazon ecosystem
A working knowledge of all media channels and the prowess to remain diligent on market trends and marketplace conditions
Demonstrated understanding of strategic planning and program implementation in the digital space
Will be charged with building, leading, and scaling a media execution team
Ability to partner with and guide Amazon Leads/brand teams to develop investment guidelines and brainstorm test and learn opportunities to deliver on Amazon goals
Internally upskill & educate marketing and sales teams on the fundamentals of the Amazon ecosystem, media planning and advise on briefings and media strategy to aid the group
Past experience creating transformational media strategies that drive measurable business results
Interpersonal savvy especially when dealing with internal stakeholders and external media partners to upskill and educate team(s)
Ability to collaborate effectively and respectfully cross-functionally and create clarity within an emerging capability that touches multiple teams
Demonstrated strategic media planning and management skills
Section 3: Job Requirements:
7-9 years experience with a retailer, traditional agency, or media-focused role - a minimum of 2 years of Amazon experience is required
Strong understanding of the Amazon platform and hands-on experience in setting up, managing, and optimizing Amazon media campaigns including Search and Display (including budget management and campaign optimization)
Familiarity with Kenshoo and like products is a plus
Experience developing creative briefs and project briefs for agencies and creative teams
Strong analytical skills with the ability to provide optimization recommendations
Strong leadership skills to manage people
Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business needs and estimated impact.
Effectively communicate (both verbally and written) with multiple groups, including presentations
Ability to effectively present to and persuade an individual or group of people.
Ability to prioritize and manage multiple responsibilities with attention to detail.
Self-motivated, results and solution-oriented, strategic thinker
Strong time management and prioritization skills
Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, PowerPoint)
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.