Director – Channel-less GEO & Agentic Commerce

Job Title: Director – Channel-less GEO & Agentic Commerce

Division: Corporate and Digital Marketing Office (CDMO)

Location: Hudson Yards, NYC

Reports To: Vice President – Channel-less Commerce

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

As the Director of Channel-less GEO & Agentic Commerce, you are responsible for driving the strategy and execution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). Your mission is to enable "Agentic Commerce"—ensuring our brands are the preferred choice for AI agents and LLMs (Large Language Models) through high-fidelity structured data shared across a channel-less ecosystem.

This role requires a deep background in SEO, the Digital Shelf, and D2C. You will manage a high-performing team, oversee proprietary GEO measurement tools, and act as a Content Center of Excellence. You must be an excellent communicator capable of interacting with leadership while managing critical vendor relationships in a fast-paced, ever-changing environment.

Key Responsibilities: 

Strategic Evolution: SEO to GEO Roadmap

Structured Data & AI Prompting Excellence

Measurement & The GEO Accelerator Flywheel

Leadership & Content Center of Excellence 

Vendor Management & Global Collaboration

What We Are Looking For:

Required Qualifications:

Technical Skills & Tools

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.