Director, Global Marketing - Carol's Daughter

Director - Global Marketing - Carol’s Daughter

Job: Global Marketing Director

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview: The DMI (Global Marketing and Product Innovation Team) lead is responsible for driving brand growth by managing current product portfolio, creating innovative launch plans and establishing long-term vision. This position’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications, and data-driven marketing. Other responsibilities include, but are not limited to, performing business & competitive analysis, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate the brand’s growth.

Job Responsibilities:

• Define the strategy and 3-year product pipeline for Carol’s Daughter in collaboration with founder Lisa Price
• Propose breakthrough concepts that target unique consumer insights and address business needs
• Identify ways to refresh existing products to maintain competitive edge
• Research, define and decode trends within each segment (prestige & mass)
• Establish and implement brand equity and creative guidelines across all touch points
• Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs
• Partner with R&I to identify first-to-market and sustainable technologies that address consumer needs
• Manage the end-to-end claims process in collaboration with R&I
• Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA
• Partner with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution
• Work with CMI to conduct extensive market research to decode consumer insights & validate launches
• Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content
• Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations
• Work hand in hand with Marketing Operations and the cross-functional teams to develop collaborative strategies and foster a high performing team culture
• Partner with Marketing Operations and Demand Plan to establish launch forecasts
• Assess project performance throughout the year
• Support and monitor the global expansion of the brand
• Coach and develop an assistant manager

Job Requirements:

Education/Experience:

• 8+ years of business-related experience focused on marketing, data and project management
• Product development experience is required
• Consumer package goods or beauty industry experience is required
• Prior experience in Operational Marketing is highly desired
• Experience in targeting the Multi-Cultural consumer is highly desired

Skills:

• PC proficiency (Microsoft)
• Project management skills
• Rigorous quantitative data analysis skills
• Prioritization & organization skills
• Strong interpersonal skills (written and oral)
• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to métier
• Must be professional and energetic with a positive attitude
• Must be creative with an eye for beauty

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR