Title: Director of LEVEL Loyalty Marketing
Department: LEVEL Loyalty Rewards – PPD Digital
Location: New York, NY
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary:
The Director of Loyalty Marketing is a strategic and highly collaborative role responsible for developing and executing innovative loyalty marketing strategies to drive enrollment, customer engagement, retention, and lifetime value. This role requires a strong understanding of loyalty program mechanics, customer segmentation, personalized communication, and multi-channel marketing. The Director will lead key projects and manage partner relationships to deliver exceptional loyalty program experiences that align with overall business objectives.
Key Responsibilities:
- Communication Strategy & Execution: Develop and oversee the execution of multi-channel communication strategies to engage loyalty program members and drive new member acquisition. This includes creating personalized content and messaging for different customer segments across email, print, SMS, in-app notifications, social media, and paid media channels.
- Brand Partnership and Promotions: Cultivate and manage relationships with key brand stakeholders within L'Oréal, ensuring alignment between loyalty program initiatives and brand strategies. This includes collaborating with brand marketing teams on joint promotions, co-branded campaigns, and other initiatives to leverage brand equity and drive loyalty program growth.
- Creative Agency Management: Cultivate and manage the relationship with creative partners ensuring seamless integration and optimal performance of loyalty program platforms and technologies.
- Event & Experiential Marketing: Oversee the planning and execution of loyalty program events, shows, and exclusive experiences designed increase program enrollment, strengthen customer relationships, and brand advocacy.
- Advocacy & Influencer Program Development: Working closely with our internal A+I team; design and implement programs that cultivate brand advocates and leverage influencer marketing to expand the reach of the loyalty program and drive new member acquisition.
- Field/Sales Team Collaboration: Establish and maintain strong relationships with field/sales teams, providing them with the necessary tools, training, and communication materials to effectively promote the loyalty program and drive new business acquisition through loyalty program benefits.
- Budget Management: Develop and manage the loyalty marketing budget, ensuring efficient allocation of resources and tracking ROI for all loyalty program initiatives.
Qualifications:
- 8+ years of progressive experience in loyalty marketing, CRM, or related field.
- Proven track record of developing and executing successful loyalty programs.
- Deep understanding of customer segmentation, personalized communication, and multi-channel marketing.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical skills and experience with marketing analytics tools.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Experience managing partner relationships.
- Experience with beauty or consumer goods industries a plus.
What’s In It For You:
- Salary Range: $138,500-200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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