ジョブファンクション: ディベロップメント マーケティング
所在地: New York, NY
Job Title: Director, US Marketing - Pureology
Location: Hudson Yards, NY
Reports To: Head of US Marketing, Pureology, Mizani, LT
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redkin, Matrix, and Pureology.
What You Will Do:
The Dir of Marketing is responsible for the development and execution of US 360 marketing programs in line with established strategic divisional goals. The Dir has overall responsibility for supporting the brand vision for the future 1-2 years, achieving the annual budget plan, as well as the growth of the brand in their respective channels. Primary focus for this role will be consumer channel inclusive of Sephora, Ulta and Amazon. Partner with respective departments to translate national concepts into retailer specific action plans as well as propose and actively co-lead development projects which address retailer specific needs or opportunities, ultimately driving retail sales and gain of market share. They will interface with departments such as: Sales/business development, finance, education, public relations, marketing services, creative, packaging vendors for localized promotions, global marketing teams and Executive Management. Must be able to represent the Pureology brand in high visibility retailer specific corporate meetings and strategy sessions, ensuring image, presentation and actions support brand equity and the strengthening of brand position.
•Develop and ensure execution of strategic marketing plans to build profitability and grow market share. Develop strategic activation calendar through collaborative effort with cross functional teams to drive sales and maintain effective brand image and innovation
•Responsible for Account Planning Process (Managing Deck Creation and on-time completion). Ensure accuracy of deck (strategy, placements, promo, products, formatting). Map promos and call out any timing concerns.
•Master launch and promo planning process, timing and milestones needed to execute with excellence.
•Full Launch dimensionalization (BOC, benchmarks, promo quantities, SC promo forecasting meeting) & partnership with Demand Planning to ensure tracking to correct forecast. Responsible for re-trending launches as year progresses. Responsible for understanding and speaking to launch benchmarks and assumptions at forecasting meeting. Responsible for accuracy of all forecast inputs in passport, DPM, etc.
•Encompasses a Métier sensitivity: aesthetic sense, interest in GTM trends
What We Are Looking For:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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