所在地: New York, NY
国/地域: United States
Consumer Products Division
Director, Media Innovation and Consumer Acquisition
New York - New York
The CPD Media Innovation and Consumer Acquisition will be responsible for identifying opportunities for our brands to be first-to-market in media innovation and will lead the consumer acquisition media strategy. This role will focus on acquiring new consumers, reducing consumer acquisition cost, optimizing media performance across the portfolio, and supporting the brands’ media testing campaigns to prove out performance results. This role will also look for white space opportunities where our brands can surprise and delight our future consumers. The Media Innovation and Consumer Acquisition lead will support the Head of Media for CPD, including developing research for the portfolio strategy and will interface with global and cross-divisional counterparts to inform best practices. Along with an innovation focus, they will play a key role in ensuring consistency across the media buying process, identifying opportunities to reduce internal competition (across category and across total L’Oréal USA), and will identify opportunities for CPD brands to be first-to-market with innovative media products and channels.
This role reports into the Head of Media for CPD on the Division Chief Digital Marketing Team. This role will manage a team of agency resources.
Our team attributes:
Develop a division-wide strategy for consumer acquisition through media, partner with brands to test your strategy through pilot campaigns and scale your learnings into our brands. Generate aggressive goals to increase our consumer base, develop audience segmentation, deploy your acquisition strategy, report on your results, and optimize in real time.
Support the core responsibilities of the Media Pillar within the CDMO team, including but not limited to: 1) ongoing ROI analysis of media ROI and channel strategy across multiple dimensions of the business 2) ensuring the division spends their media budgets efficiently according to internal ‘Golden Rules’ and metrics 3) developing dashboards that measure performance 4) developing a rationalized long-term investment plan while providing flexibility for change in near-term market dynamics and 5) ensuring senior leadership have requisite information to make informed decisions.
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