L'Oreal Director of Digital Services & Omni-Channel Acceleration

L'Oreal USA

Hudson Yards, New York NY

Director, Digital Services & Omni-Channel Acceleration

JOB SUMMARY
Seeking a seasoned, results-oriented Marketer with experience in Digital Marketing and/or eCommerce strategy and execution. As the L’Oréal USA Services and Omnichannel Acceleration Director you will drive L’Oréal USA’s transformation to a digital services best-in-class leader.

KEY JOB ACCOUNTABILITIES

Think strategically and create a bigger picture vision to drive the acceleration of Digital Services discoverability, measurement and optimization at L’Oreal USA. In partnership with the Content & Services lead and our chief digital marketing office counterparts, you will standardize the Digital Services roadmap across our suite of US brands and create & scale best practices for launching and maintaining our Services; including Virtual Try On, 1:1 Teleconsultation, LiveChat/Streaming, Skin Diagnostic, etc.  

In a world affected by COVID-19 for the foreseeable future, providing digital/virtual services that enhance our consumer’s discovery and commerce journey beyond our physical products will be key to the success and survival of our brands.

L’Oreal USA has dozens of existing and upcoming Digital Services on our brand websites, in Social, with our retailers and so on. The individual will be the thread that ties the multitude of touchpoints at L’Oreal that connect services. What success looks like for this role is when key stakeholders are aligned and learnings are amalgamated and shared in a cohesive and consistent manner. The individual is not responsible for launching the service with a brand or for managing the technology – rather the strategist behind the scenes who will help to make them all work harder and better to drive value to our consumers.

Spearhead the development of Services discoverability and engagement frameworks, able to effectively give direction to brands to drive results and achieve higher engagement including time spent with services, data collected and activated, conversion, etc.

Strong business acumen and demonstrates strategic thinking and thought leadership going beyond Digital Services. Understands and drives the impact of Services on achieving business goals.

Work autonomously and collaborate with team across all Services projects – including eCom/D2C, Digital IT, CRM, Global Services counterparts, Merch/Retailer teams, Brand Global Marketing for new service rollouts, etc.

Collaborate with Local and Global stakeholders

QUALIFICATIONS AND SKILLS

• BA/BS.
• 7+ years of experience in operational marketing, Digital marketing, eCommerce, and/or Digital Agency experience.
• Experience liaising between business and tech/external stakeholders required.
• Ability to lead, direct and challenge external partners and internal brands in Services and Digital strategy, engagement, performance and optimization.
• Strong understanding of marketing, interested in digital and the use of technology to drive marketing and eCommerce ecosystems.
• Data-driven and results-oriented. Digital Service success is about testing, learning and optimizing. You will succeed in this role if you understand that Services are just another way to market something we can offer to our customers.
• Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results.
• Ability to interact and present to all levels of the organization, including senior management.
• Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach.
• Experience managing others.