ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: New York - New York

国/地域: USA

Director of Marketing - Valentino

Division: International Designer Collections (Luxe Division)

Supervisor Title:  VP, Marketing            

Location:  New York, NY

 

Summary

Work in conjunction with Brand Marketing and International Marketing counterparts to ensure U.S. needs are met in the development of all products/product concepts.  Analyze market segments to determine need gaps in portfolio.  Lead and motivate direct reports towards brand’s strategic goal. Consumer centricity mindset is critical with a digital focus.


Job Requirements

  • Bachelor’s degree
  • 5-7 years of experience in the luxury, cosmetics and/or fragrance industries
  • Exceptional oral, written, and interpersonal communication skills
  • Strong analytical skills
  • Strong organizational and follow-up skills
  • Ability to work independently within a rigorous deadline schedule
  • Ability to function in a fast-paced, rapidly changing environment
  • Proficiency in Microsoft Office
  • Strong presentation skills
 

Key Responsibilities

 

Brand Development and Maintenance (approximately 30% of time)

  • Monitor product line needs – value analysis, phase-outs
  • Evaluates all new brand launches and recommend feasibility for domestic market.
  • Execute new brand launches
  • Co-develop effective merchandising programs with our magazine partners geared at providing added value to our brands. Approve all co-op ads
  • Work with creative to implement marketing direction on collateral
  • Work closely with brand marketing to ensure promotional programs are in line with the brands objectives and strategies

Domestic Strategy (approximately 30% of time)

  • Coordinate with Global Marketing team to understand strategy and determine domestic applications
  • Provide input on development for new brands

Promotional Programs (approximately 20% of time)

  • Develop promotional calendar for each season and monitor promotion throughout production and development process.
  • Responsible for promotional planning for stores
  • Work with sales department to develop strategic promotional plan.
  • Interface with all support groups to ensure timely execution of all programs within budget.
  • Initiate and prepare all marketing paperwork in a timely manner.
  • Work with Key Account Directors to ensure promotional programs meet the specific needs of each retailer

Brand Information and Training (approximately 10% of time)

  • Prepare and conduct presentations for regional and national sales meetings.
  • Prepare all brand information for sales department and retailers including sell sheet books and calendars
  • Communicate with the sales department to ensure prompt, accurate information disseminates to the Field Force

Retail Marketing (approximately 10% of time)

  • Prepare and conduct presentations for retailer meetings
  • Travel domestically for regular field tours
  • Create and implement special events programs

Judgment and Decision Making 

Impactful force in strategic focus of the brand.  Intermittent supervision of decisions and judgments by VP, Marketing.

   

Financial Scope

Responsible for preparation of annual budget in conjunction with VP Marketing for: samples, print, displays, testers, shopping bags, mailers & special events/tools.  Update budget on a timely basis.  Work with Finance to determine budget trend versus actual.

  

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.