- EC live stream performance overview & strategic consulting, both KOL & store live for all EC platforms
- Lead on live stream innovation projects ( i.e. live stream new business opportunities explored , group level live stream project optimisation and etc.) and coordinate on live stream internalization
- Set up solid KPI frame with business thinking and well apply to campaign design
- Collaborate with cross function lines include brand EC team, crop CDMO team, Buycoor to conduct pilot campaign and on-going optimization.
- Analysis on both KOL live & store live performance from both EC media efficiency and business impact prospective and to build best POCs.
- Internal workshop to share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.
- Experience in live stream with multi-platform
- Live stream annual/ monthly phasing planning
- Cross platform live stream monitor & analysis
- Optimization on EC formats (know-how)
- Understand live stream eco-system
- Skilled with live stream relevant tools/data system
- Communication & Project Management
- Real team worker
- Good communicator via both paper work and presentation