- EC media performance overview & strategic consulting, especially for non-ROI format inside and outside EC platforms
- Lead on EC media innovation projects, ( i.e. EC media automation, search bidding optimisation and etc.) and coordinate on EC media internalization
- Set up solid KPI frame with business thinking and well apply to campaign design
- Collaborate with cross function lines include brand EC team, crop CDO team, Buycoor to conduct pilot campaign and on-going optimization.
- Analysis on campaign performance from both EC media efficiency and business impact prospective and to build best POCs.
- Internal workshop to share the learnings/findings on regular basis, workout action plan for the POCs rollout across brands.
- Experience in EC media
- EC store media annual/ monthly phasing planning
- Blockbuster/ new product launch
- Optimization on EC formats (know-how)
- Understand EC account
- Ali DMP, Data Bank, SYCM
- Communication & Project Management
- Real team worker
- Good communicator via both paper work and presentation