ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: DKI Jakarta - Jakarta

国/地域: Indonesia

As a Product Manager you will be responsible to orchestrate the launches and push growth of pillar products, contribute to continued growth for the brand and the consumer relationship. In essence to develop one’s product, market and consumer expertise and knowledge of one’s organization by:

-       Collecting and analyzing consumer and market insights and competition strategies to make recommendations to management

-       Implementing new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

-       Adapting the communication material (imagery, digital, point of sale)

-       Mobilizing and collaborating with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines

-       Making recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

-       Managing PPP budget and ensure sales forecast accuracy

-       Effectively preparing clear messages for the senior management to present to senior management

-       Developing one’s knowledge of the L’Oréal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support

  • Owning the brand patrimony, guaranteeing the brand identity: ensuring that all actions are in line with the sense of purpose while nourishing the brand
  • Implementing the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Requirements:

-       Holds bachelor degree in Marketing/Business or relevant

-       Min 3 years’ experience in product marketing, handling beauty category or luxury products is advantageous

-       Fluent in both written and spoken English

-       Superb analytical skills

-       Works well with number

-       High attention to detail, driven and goal oriented

-       Proactive, takes initiative and works autonomously

-       Creative, thinks outside the box and innovative

-          Poses market & consumer insight:

o    Identifies market drivers

o    Translates trends and consumer knowledge into meaningful insights

-          Focuses on brand development

o    Thinks brand strategy

o    Imagines disruptive products & services

o     Develops integrated campaigns that work

o    Integrates retail & shopper expertise

-          Demonstrates activation excellence

o    Delivers excellence with agility and rigor

o    Integrates sustainable, business consciousness

-           Has collaborative leadership

o    Creates collaboration for bigger success

o    Shares & leverages best practices