MAJOR RESPONSIBILITIES / ACCOUNTABILITIES :-
1. Strategically develop marketing calendar and formulate marketing objectives and strategy which align with brand objectives.
2. Responsible, manage and control A&P budget. Ensure that all spending are cost effective and supported marketing strategies.
3. Implement new product launch plan and prepare both qualitative and quantitative analysis of each launch.
4. Generate maximum publicity for the brand through PR, online and digital mechanism.
5. Plan and implement consumer events, marketing events and store activities.
6. Research and implement promotional activities to maximize growth.
7. Monitor sales result and marketing program.