ジョブファンクション:

雇用形態: フルタイム

所在地: Brussels

国/地域: Belgium

KEY JOB ACCOUNTABILITIES
  • Map local consumer decision journey for categories and Brands – with Consumer Intelligence teams 
  • Design an editorial calendar of engaging digital content 
  • Tailor the Global Digital and Media strategies to the local characteristics for the Brand 
  • Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners 
  • Monitor digital performance and consumer engagement 
  • Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities 
  • Owned platforms excellence (tagging, SEO…) 
  • Growth hacking approach 
  • Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification…) 
  • Leverage Earned media through influencers strategies 
  • Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand 
  • Oversee the implementation of CRM strategy and data management, (for Selective Divisions) 
  • Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots 
  • Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, (for Selective Divisions) 
  • Support E-Commerce by providing adapted content and ensuring best asset management 
  • Build a strong partnership with Digital Technology to improve services
PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP 
  • Strategizes digital transformation
  • Upskills and transmits digital knowledge and mindset
  • Drives the change toward brand and consumer centricity
  • Leads toward data-driven organization 
  • Operates efficient 
CRM DIGITAL BRAND BUIDLING
  • Is obsessed with consumer centricity
  • Builds audience through relevant content
  • Scales consumers and influencers engagement
  • Masters digital marketing tactics 
DATA-DRIVEN MARKETING 
  • Optimizes omnimedia investments & ROI
  • Operates efficient CRM
  • Masters analytics and attribution modeling
  • Leverages Precision Advertising 
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
  • Starts with shopper centricity
  • Strategizes ecommerce acceleration (pure players, retailers and direct)
  • Negotiates with the specific levers for online distribution
  • Monitors online sell-in and sell-out excellence
DIGITAL TECHNOLOGY EXPERTISE
  • Leads with strong agile project management skills
  • Acts as a strategic business partner
  • Has deep technical skills
  • Focuses on delivery: design/build/run
PROFILE
  • >8 years of experience within digital
  • Strong knowledge of Dutch/French/English
L’Oréal would like her personnel to represent the diversity of the Belgian society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.