Senior Manager - Advocacy & Influence

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Are you passionate about luxury make-up and beauty? Do you have natural affinity with people and enjoy imparting new beauty knowledge? Would you like to be a part of the adventure?

We have a suitable position of Sr Manager – Advocacy & Influence in the CDMO function at L’Oréal India. This role will be responsible for leading the advocacy mandate for L’Oréal India in conjunction with the divisions. 

You should have 4-5 years of relevant work experience in digital and advocacy marketing. The location of the job will be in Mumbai - HO.

Key responsibilities:

HELP BUILD ADVOCACY AND INFLUENCE STRATEGY FOR THE COUNTRY 

• Define the strategy by synthetizing guidelines from different divisions, and priorities defined by the Country & Zone Marketing team. 
• Co-lead the Advocacy acceleration programs across divisions & categories
• Make sure to have an actionable approach, that can be translated in concrete action plans. 

LEAD BEST IN CLASS EXECUTION PROJECT TO MAKE SURE ADVOCACY AND INFLUENCE IS WELL EXECUTED IN COUNTRIES : 

• Help define key priorities for the country for advocacy and influence strategy, define KPI of success and challenge action plans
• Make sure divisions have all the needed resources (information, content, etc.) to deliver their strategy
• Monitor closely with division community leads the actions and their results

GATHER AND SYNTHETIZE ADVOCACY & INFLUENCE GUIDELINES FROM THE DIFFERENT CDO TEAMS : 

• Share guidelines with the Divisions. 
• Animate upskilling sessions on guidelines & circulate best practices
• Participate in guidelines’ creation by the CDO teams from zone

ENSURE STRATEGIC BENCHMARKING ON EXTERNAL BEST PRACTICES :

REQUIREMENTS

• 4-5 Years of experience in digital and advocacy marketing. CPG brands preferred. 
• At least 2 years of experience in Advocacy and Influence field
• Experience of Agency & Influencer management is preferred
• A specific expertise on Advocacy (and not only paid influence) would be appreciated. 
• Excellent Synthesis Skills. 
• Able to translate theoretical guidelines into actionable recommendations.
• Matrix organization management along with superior stakeholder management skills
• Project management at scale.

Physical Demands (e.g. % travel):

• Travel will be needed <10% to the time

Education:

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.