ジョブファンクション: ディベロップメント マーケティング
-To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
- Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets
- Bring field intelligence to define brand-specific activity programs with marketing and commercial departments
- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team