国/地域: South Korea
Luxe Division_E-commerce Team_eBTQ(eBoutique=Owned Website) Manager
The eCommerce Manager is responsible for the planning and management of brand online mall business. The eCommerce Manager will analyze sales, site performance and execute digital strategies for product demand and continuous online growth as well as customer management activity. The ideal candidate is highly experienced in leading and development and implementation of sales, digital marketing strategies and best practices.
[CORE WORK ACTIVITIES]
Drives eCommerce revenue through Brand eBTQ(D2C) as well as through SEO and SEM activities: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within e-boutique.
Ensure that all ecommerce activity is consistent with the brand sense of purpose
Implement activities for Search Engine Optimization in order to developed organic search traffic.
Monitor search ads session and landing page to ensure paid search traffic.
eKPI Data Analytics
Optimize eBTQ performance through data analysis (GA, Demandware)
Manage, analyze and draw conclusions on specific ecommerce KPIs (Traffic, Conversion, AUS, bounce rate and Retention rate…)
Maintenance and Operation excellency
Monitors website(eBTQ) usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement and conversion.
Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs.
Annual budget planning and estimation for maintenance, license fee, CR cost and system fee
Figure out daily system error and issues with related functions
Keep abreast of industry trends, technology, and opportunities for shopper marketing and eCommerce.
Successfully roll-out global eService to build in eBoutique
Follow up execution to launch with Zone, DMI and IT team
[KNOWLEDGE, SKILLS, AND ABILITIES]
Back-end merchandising and site management experience – preferably in Demandsware
Ability to collect, analyze and deeply understand consumer insights to develop and properly implement specific business developments with a consumer-driven approach.
Knowledge of a wide array of digital marketing efforts including Email, LMS, SEM, SEO, Media, Social Media Optimization, Client Services, Affiliate Marketing, Audience Testing, and Web Analytics.
Detail-oriented and proven successful in managing business process projects, organization/IT development plans with advanced knowledge in OMS and Back-end (e.g.DEMANDSWARE) Systems
Analytical and strong problem-solving skills to access challenging situations and develop proactively effective solutions.
Ability to communicate effectively among a diverse related functions and teams
Work with a spirit of enthusiasm, teamwork, cooperation and a sense of urgency.
Ability to multi-task efficiently multiple priorities and prioritized all with various deadlines.
5-10 years of progressive experience in e-commerce and marketing with proven depth knowledge in digital marketing and technology with a global company, ideally within the natural products industry.
Experience with eCommerce partners including site design, site maintenance, online advertising campaigns, and reputation management.
Experienced in managing P&L and budget involved with extensive reporting and ROI justification.
Fluent in both Korean and English
Proficient with PPT, Excel, SQL, SPSS, any other analysis tool (Demandsware experience will be beneficial)