国/地域: South Korea
This role includes significant analytics, including budget estimation and allocation, targeting and segmentation, performance evaluation on each channel, and campaign performance forecasting.
Should include responsibility for the strategic direction of various marketing channels.
A successful Performance Marketing Manager is an independent decision maker. She or He must prove that she or he has a thorough understanding of key performance metrics on various channels. High momentum with fast decision-making technology will help coordinate and execute large campaigns.
Performance Marketing can only be mastered through hands-on experience and exposure to different levels of campaigns using different advertising platforms. The Performance Marketing Manager must master the following:
GA, EDGE, DOMO, Power BI, other internal digital measurement tool and other digital performance analysis tools