Builds, manages and develops long-term Ecommerce relationships in order to achieve the targeted sales revenue by increasing the brand’s online presence.
Oversees the brand’s online sales and development of an excellent user experience and customer journey on the web.
Executes the local digital marketing strategy to develop the brand positioning across Levant markets.
· Rolls out the Brand‘s digital activity and ensures its consistency with each brands sense of purpose (All PPD brands).
· Works closely with the marketing team to ensure media campaigns are planned as per each campaign objective è Checks media briefs with marketing before they are shared with agency, aligns on media plan/KPIs/Content, follows up with agency on mid campaign report to ensure optimization, presents and analyzes full campaign results and shares learnings/recommendations.
· Accountable to meet digital golden rules KPIS
· Ensures cross-media touchpoint efficiency (Search, Display, Video, Social), closes tracking of results, and issues recommendations based on that Partner and challenges media agency (including on innovative mechanisms)
· Shares best practices and monitors local digital performance of the products and social communities to support the brand’s ambition
· Develops and mentors the marketing team
· Identifies online and off-line drivers and articulates the digital strategy with the brand positioning
· Ensures an outlook among the local competitors & other industries: trends, intelligence, and experimentation
· Aligns with marketing on full year media budgets (by brand/by category) and ensures alignment with brands vision.
• PEOPLE DEVELOPER