Livestream Lead

ジョブファンクション:

雇用形態: フルタイム

所在地: Petaling Jaya

国/地域: Malaysia

Key Responsibilities

Build up of Sales & Traffic for Brand livestreams
Liaising with Commercial to understand monthly livestream build up & will be accountable for daily Livestream target planning
Track, Monitor & recommend the source of traffic for brand livestream

Building Engagement & Conversion for brand livestreams
Branded livestream script creation & implementation
Script performance analysis & optimization

Build & develop with Brand Livestreamers
Monthly evaluation & knowledge testing of livestreamers
Streamers, schedule plotting, target cascading, briefing & supervision
Support streamers with the right tools

Building Livestream operations excellence
Before Livestream : Livestream room set up, rehearsal & streamers appearance: makeup, outfit & hair
During Livestream : respond viewers comments, monitor real time performance & recommend actions, control pace of livestreams
After Livestream : Analyze post data to recommend and optimize stream

Required Skills / Experience / Competencies

STRONG UNDERSTANDING OF DIGITAL/SOCIAL COMMERCE
- In tune with social digital sphere trends
- Proficient understanding of digital performance analytics
PASSION FOR BRANDS & DEVELOPING BRANDS
- Thinks brand strategy
- Imagines disruptive ways to drive livestreams
- Strong understanding of consumer and communications
Proficiency in Microsoft Office / Especially Excel

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