ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Malaysia Headquarters

国: Malaysia

Leads a key category and is responsible to develop the strategy and plans, orchestrating the launches and push growth pillar products to contribute to continued growth for the brand and the consumer relationship

Key Responsibilities
  • Collect and analyze consumer and market insights and competition strategies
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage A&P budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for the senior management to present to senior management
  • Develop one’s knowledge of the L’Oréal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support
Requirements
  • Has a Bachelor Degree, preferably in Business, Marketing or any similar majors
  • Must have at least 4 years of experience in Marketing in the FMCG industry
  • Strong analytical skills and consumer insights
  • Independent, possesses excellent communication skills and able to work in a highly complex and collaborative environment