ジョブファンクション:

雇用形態: フルタイム

所在地: Kuala Lumpur

国/地域: Malaysia

Summary

We are currently looking for a Digital & E-Boutique Manager to oversee the brand's online sales and development of an excellent user experience and customer journey on the web. You will be tasked to look after the brand's e-boutique. 

Job Description 

           Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.

           Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective

           Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers

           Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase

           Works closely with marketing to define the consumer experience and e-merchandising

           Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

           Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies

           Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

           Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

           Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)

           Execute the local digital marketing strategy to develop the brand positioning in the Country. 

           Ensure local marketing, communication, and commercial coverage towards developing the consumer engagement and loyalty.

           Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose

           Place consumer’s insights at the heart of the marketing and business model

           Develop and manage online brand and product campaigns to raise brand awareness

           Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that partner and challenge media agency (including on innovative mechanisms)

           Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition 

           Develop and mentor the Digital team

           Identify online and offline drivers and articulate the digital strategy with the brand positioning

           Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation

Requirements

           Experience in e-commerce/digital marketing

           Strong business acumen and negotiation skill