Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) including Google Ads, Facebook ads, Programmatic and Affiliate.
Supporting across brands to optimize and respective media planning by working closely with brands on campaign’s media buy, planning, etc.
Extract data from web analytics tools (Google Analytics) or other reporting application and able to make sense of the web data and drive insights to impact the performance of the communication plan and business.
Identify trends and insights and optimize spend and performance to maximize the cost efficiency and campaign effectiveness.
Problem-solving oriented, particularly in an ever-changing environment, comfortable to make decision with insufficient information.
Work with Media Agency, Platform and Enabler representatives by delivering the accurate campaign details, strategies and insight.
At least 3 years of experience in performance marketing