ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Kuala Lumpur

国/地域: Malaysia

Key Responsibilities
STRATEGIZING, MANAGEMENT & EXECUTION EXCELLENCE
Develop, manage and execute strong portfolio strategy (new launches, pillar products and animation of core catalogue) including defining the pricing strategy, promotional plans, marketing campaigns to meet brand goals and objectives.
Own and implement all launches by developing innovative and highly creative 360 marketing plans rooted in consumer insights and O+O marketing trends to influence and nudge pros and consumers across the journey.
Develop compelling O+O marketing plans to improve brand execution and sales performance. Drive brand presence via best-in-class content, reviews, promotions and activations, social media and influencer partnerships to deliver on customer acquisition and retention KPIs.
Collaborate with commercial and education teams to maximize brand penetration through launches and animations, while ensuring key brand campaigns are perfectly executed across salons and online channels.
Manage A&P budget and drive efficiencies and innovation within the given budget to ensure marketing investments support brand strategy, sustainability and ROI.
Own product forecasting from launch forecast submissions to monthly forecasting in delivering on forecast accuracy.
Compile and review competitors’ marketing activities, identify opportunities and gaps for the brand based on data analysis and research. 
Prepare monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management.
Work hand-in-hand with commercial, digital, education & supporting teams to ensure proper roll-out of launches, animation, plans & supporting materials etc within timeline.


SOCIAL MEDIA & BRAND ADVOCACY
Build the brand’s social engagement and pro advocacy strategy, delivering growth in engagement, community expansion and share of voice across key platforms.
Create best-in-class and innovative content for media campaigns, managing agencies, creators and media partners.
Collaborate with digital team on brand media plans.
Manage and strengthen brand advocate campaigns to accelerate share of voice, brand engagement and organic brand love across pro & consumer.
Leverage tech platforms and social capabilities to drive engagement, mentions and views.

Required Skills / Experience / Competencies
MARKET & CONSUMER INSIGHT 
Identifies market drivers 
Translates trends and consumer knowledge into meaningful insights 
BRAND DEVELOPMENT 
Thinks brand strategy 
Imagines disruptive products & services 
Develops integrated campaigns that work 
Integrates shopper expertise (sell in & sell out)
ACTIVATION EXCELLENCE 
Delivers excellence with agility and rigor 
Integrates sustainable, business consciousness
Proficiency in Microsoft Office