Lead toward data-driven organization
- Data is a priority, focuses on data analysis to generate insights
- Optimize omnimedia investments & ROI. Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that
- Partner and challenge media agency (including on innovative mechanisms)
- Share best practices and monitor local digital performance of the products and social communities to support brands’ ambition
- Benchmark online brand and product campaigns results and best practices across divisions to digital & marketing
- Operates efficient CRM helping divisions Digital Managers with know-how and insights
- Masters analytics and attribution modeling and shares know-how to divisions
- Leverages Precision Advertising
- Constant outlook among the local competitors & other industries: trends, intelligence, and experimentation
- Media buying know-how: in charge with media KPIs overall company and specifically with the media strategy of the Luxe division.
Drive the change toward brand and consumer centricity
- Consumer centricity obsession working with the company external partners (Facebook, Google) and Consumer Market Intelligence Manager to have a 360 understanding of the consumer
- Develop the consumer engagement and loyalty strategy, placing consumer insights at the heart of the digital marketing and business model
- Scale consumers and influencers engagement encouraging a culture of sharing best practices between divisions.
Upskills and transmits digital knowledge and mindset to Digital, PR, Marketing teams.
- Regular reports and analysis on media, social listening, e-commerce
- Shares insights, data, tools, benchmarks and best practices to help Digital and Marketing population execute the local digital marketing strategy of each division.
Indirect & Direct E-commerce excellence
- Is involved in strategizing e-commerce acceleration (pure players, e-retailers and direct) working together with Digital Manager & Sales team on e-commerce strategies and business plans
- Monitors e-commerce excellence and Key Performance Indicators giving periodically performance reports to top management from internal tools or from e-commerce clients
- Monitors online sell-in and sell-out excellence and comes with learnings.
Digital technology expertise
- Focuses on delivery. Implements and uses on a daily basis digital local & international tools for the digital acceleration of the company and also supports divisions in using the tools & understand tools’ added value
- Leads with strong project management skills
- Acts as a strategic business partner for digital teams, marketing teams and General Managers in each division
- Has deep technical skills
· Analytical and insights obsessed
· Very good interpersonal skills
· Digitally savy, upskills and transmits digital knowledge and mindset
· Leads with energy
· Ability to operationalize knowledge into practice in each function
· ROI, KPIs and performance focus in media
· Knowledgeable in e-commerce & omnichannel knowledge
· Strong interface management and coaching skills