ジョブファンクション: ディベロップメント マーケティング
Under the Senior CATMAN responsibility, jointly grow the Health & Beauty market and over-proportionally Division, thanks to:
- A strategic alignment with retailers.
- A superior understanding of shopper needs and behaviors.
- Develop a triple win (L’Oréal, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category.
- Build a trustful relation with counterparts at retailer’s, gain category captaincies, monitor category projects rollout, regularly updating the Senior Catman.
- Act as the referent for his/her category questions. Support the commercial team in their business plan alignment with retailers, with the right shopper and category insights, market and category reviews, and during retailer presentation.
- Help in internal arbitration between brands when needed, thanks to fact based recommendation.
PROFESSIONAL & TECHNICAL COMPETENCIES
• Stays up-to-date with market, consumers& competitors
• Builds on categories Shopper insight
• Builds retailers development plans
• Adapts brand distribution strategy
• Collaborates across functions
• Builds Selling story
• Pursues turnover and profit optimization
- Extended analytical skills, is able to collect data from several sources and interpret it
- Very well organized, capable of multitasking
- Masters Excel analytical functions, including charts
- Proficient in English