ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Bucharest

国/地域: Romania

Responsibilities:

  • Analyzes local customers/consumer insights, competitors new launches, market share, channels trends
  • Tracks promotions (analysis, weekly tracking and sharing of animation and products performance)
  • Pilots budget of the brand: new launches/ promotions/ category
  • Develops and implements retention and conquest programs for salons and hairdressers
  • Works on sales forecast by brand/ sub-brand/ product and phasing, with Supply Planning
  • Adapts international assets and content to country, but also creates country specific assets
  • Creates sales pitch: story-telling, agency brief, upload on Business Partners devices
  • Presents cycle to commercial regional managers, First Level Sales Managers and to salesforce in regional cycle presentation
  • Defines social media strategy by network, based on international guidelines and annual brand plan, and analyzes the effectiveness of  investment and activity
  • Activates online community management to maximize reach and creates content
  • Develops understanding of customers/consumers through social engagement & analytics
  • Allocates and executes budget for influencer marketing
  • Owns and drives value out of consumer CRM and precision advertising
  • Engages team members for 360 activation (education, digital experts…)
  • Ensures community management
  • Captures, selects and approves consumer/ customer generated content to be shared/ published
  • Manages ROI and effectiveness of social media investment and activity

Requirements:

      Graduate in marketing or communication

      Min 2 years marketing experience (brand management) or Digital/Social Media

      Brand vision and understanding associated with good product sensitivity

      Analytical skills, including sales forecasting; sense of details

      Experience in collaborative work; ability to form strong relationships with various stakeholders

      Strong digital mindset

      Experience in social media and community management, including influencers

      Strong communication and presentation skills