ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: Singapore

国/地域: Singapore

Who are we?

We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 82 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for across 36 international brands and 140 countries.

When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.

What are we looking for?

We are recruiting for a Senior Product Manager for La Roche-Posay to define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue), own and effectively drive the brand’s medical strategy.

  • Manage the catalogue and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs

  • Build drugstore skincare expertise and share marketing inputs to drive commercial strategy

  • Build brand CRM model & optimize its efficiency

  • Lead crafting of top management reports/presentations and establish clear business recommendations

  • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines

  • Lead mobilization and collaboration with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy

  • Monitor the local adaptation of communication materials (imagery, digital, point of sale)

  • Manage marketing budget and sales forecast

  • Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how: manage & lead the development of LA ROCHE-POSAY APM

  • Be the brand equity guardian across all touch-points

  • Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.)

COMPETENCIES

  • MARKET & CONSUMER INSIGHT
  • Skincare knowledge & expertise
  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

  • Media expertise
  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

  • Creates collaboration for bigger success
  • Shares & leverages best practices

You are…

  • Ambitious. You crave success and we'll support you all the way. That way, we all win.
  • Open. To new ways of doing things. To other people's (sometimes crazy) ideas.
  • You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.
  • Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
  • Super creative. There's no blueprint for the future. You'll have to design it.