Who are we?
We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 86 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for across 36 international brands and 150 countries.
When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.
What are we looking for?
The Professional Products Division (PPD) is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair care, styling and colouring products. The 8 brands within this division are L’Oréal Professionnel, Mizani, Redken, Pureology, Kérastase, Shu Uemura Art of Hair, Matrix and Essie Professionnel. Our brands have made us the world leader in professional beauty products and one of the most dynamic places to pursue your career in the world.
As Marketing Manager, you will:
- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
- Supervise the entire development process and the respect of deadlines
- Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
- Have an eye for details to ensure perfect execution of visual merchandising within salon with consistency
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
- Mobilise other departments (sales, logistic, education, etc.) and partner with external parties to develop a broader business strategy
- Define clear messages to present to top management and accompany the teams in the preparation of meetings
- Build and maintain good relationship with the brand’s top 10 accounts
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand – translate the brand’s sense of purpose into a retail strategy for the country (services, advice, etc.)
- Influence the B2B and B2C strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)