ジョブファンクション: ディベロップメント マーケティング
The regional e-marketing manager will contribute to the e-commerce acceleration of the consumer products division. She/he will lead the development of three specific areas in our ecommerce business: Makeup category growth, lead category management (from assortment to promotion strategy), coordinate projects and operations in order to optimize our consumer experience.
Essential duties and responsibilities:
As part of the Digital and Ecom APAC team, work with internal stakeholders (merchandising, Marketing, finance) – as well as external partners (agencies, marketplace…) to deliver best-in-class E-commerce revenue and experience.
Pilot assortment and promotion strategy and coordinate the implementation: from bundle pack strategy to assets, A+ Content for all Top SKUs and Big Bet
Ensure we have a strong weekly activity plan for our regional account e-commerce players for Top SKUs & Big Bets and full leverage of big events (Plan and execute Online Shopping Festivals: 11.11, 12.12… )
Responsible for the strategy and implementation of our online business priorities in order to grow to grow traffic, improve conversion, and drive new customer acquisition.
Collaborate with the regional eMerchandiser to create an overall beauty strategy with the goal of maximizing sales while enhancing our online consumer beauty experience.
Contributes to category marketing plans with customer and category analysis and promotional strategy
Provide best practice sharing to brand teams as needed to execute best in class launches and marketing programs online
Consolidate results and KPIs
Monitor E-Commerce trends, interesting initiatives and competitors’ best practices
Responsible for the traffic and conversion to our shop in shop in close collaboration with our digital performance team
Pilot offsite and online SEO/ SEM activities to maximize revenue and ROI
Develop engaging contents and campaigns in close collaboration with our digital content team.