国/地域: United Kingdom
The Active Cosmetics Division has enjoyed double digit growth for 10 years and now contributes 12% of L'Oréal UKI numbers, consistently delivering 50%+ contribution to growth over the last 3 years. In 2020 we are currently the only division in the UK and in Europe who can boast performance of +24% to budget year to date and +39% year on year. All this has not happened by luck alone, we were already tracking considerably ahead on our e-commerce participation (was 28% in 2019) which gave us the springboard to rocket this channel way beyond our target when COVID hit (currently tracking at 50% year to date). The good news doesn’t stop there, we were the only brands to keep promotional activity on sun in Boots and our Superdrug store distribution has continued to expand even during lockdown enabling positive performance despite very challenging circumstances We are obsessed about the integrity of our brands which are co-developed, recommended and prescribed by health professionals, including dermatologists, paediatricians and cosmetic doctors around the world. There is plenty of further opportunity to grow through unlocking new consumers and new distribution, but the long-term success of our brands will come from doing this carefully, maintaining our category approach.
Acquisition and Performance Marketing Manager
As part of the performance marketing team you will support in improving consumer experience, drive consumer acquisition, retention and growth via performance channels; paid search, affiliates and paid media. Delivering a positive return on ad spend and additional revenue across all channels.
• Demonstrable years of experience across biddable media (search + social)
• Experience in developing and executing performance campaign plans and reporting across both D2C and third party retailers.
• Hands-on experience with Google Ads, AMS and other campaign management tools.
• Strong commercial acumen and ecommerce understanding.
•Strategic and creative thinker with an eye for design and campaign management.
•Strong problem solving skills, ability to work flexibly, autonomously and take ownership for resolutions.
•Demonstrate an ability to manage projects, adjust priorities, and follow up on actions.
•Ability to build good relationships, collaborate with a variety of stakeholders and external agencies and retailers.
•Strong written and verbal communication skills with an ability to interpret data and articulate learnings and actions.
•A media/digital enthusiast with a demonstrable interest in media innovations, and social news and developments.