The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world.
We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation.
LUXE DIVISION- BRAND CRM MANAGER
As CRM Manager on a LUXE Brand, you will be working closely with the Luxe divisional CRM manager to manage and coordinate the brand omni-channel CRM strategy in order to drive incremental revenue opportunities using a data driven approach.
•Strategise & manage customer data acquisition, enrichment and retention initiatives in line with Luxe business objectives
•In accordance with central CRM team, manage E2E tactical email marketing communications to owned CRM audience
•Manage the optimisation of brand trigger campaigns to manage customer lifecycle and grow email WOB
•Identify opportunities for brand strategic growth in the e-retail CRM landscape
•Drive omni-channel excellence by ensuring continuity in consumer experience across owned (D2C (direct 2 consumer) & B&M (brick & mortar)) and e-retail CRM channels
•Manage own brand sampling activity in relation to data acquisition and review generation
•Activate on site trigger campaigns for best in class UX, data acquisition and conversion optimisation
•Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
•Adventurous. You’ll embrace challenges and change, with a drive for continuous improvement.
•Ambitious. You crave success and we’ll support you all the way.
•Respectful. Whether you’re talking to a business leader or a customer, you treat everyone the same way.
•Team work. You recognize that teams are the real heroes.
•Responsible. You’ll treat our customers and our consumers as if they’re your own.
•Open. To new ways of doing things and challenging the norm.
I HAVE IN-DEPTH KNOWLEDGE OF:
•CRM terminology & KPIs
•Email marketing best practices
•Technical capabilities and limitations in regards to database architecture and data mapping