The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
Head of Performance Media in
Chief Digital & Marketing Office (CDMO) Team
The Chief Digital & Marketing Office (CDMO) Team sits within the Corporate Division of L'Oréal UKI. The CDMO is made up of 5 collaborative teams who support the business and drive Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.
Be responsible for driving and accelerating Performance Media across the 4 Divisions of the Group (UK and Ireland). The role reports into the Media Director.
•Define and drive the Performance Media strategy and governance for UK and Ireland (across Search, Social, Affiliates, Retailer media and programmatic where relevant)
•Define and drive the Performance Media strategy and governance across all touchpoints, D2C sites or Retailers
•Define the rules of engagement for all stakeholders (internal, agency partners, media owners and retailers)
•Ensure governance across Performance Media buying (i.e. investment strategy & tracking, delivery, verification etc) while demonstrating solid business results.
•Lead Monthly Tribe meetings, sharing governance, best practice and new opportunities with the wider digital organisation
•Govern paid Search, organic Search and content across the group.
•Review the role of Search within the customer journey optimizing to business output.
•Improve the technical aspects of SEO: growing traffic and improving the performance of that traffic
•Improve Search rankings and relevance, driving best in class performance through on page & offsite techniques.
•Accelerate usage of buying technologies to improve bidding strategies.
•Support brands on activity planning and execution across all Performance Media by providing recommendations and attending relevant briefings/meetings.
•Develop and run upskilling sessions for the business, either informally on a day to day basis or formally as part of the CDMO Training Calendar and UKI Learning modules. Tailor for different levels of expertise.
•Develop relationships with International colleagues and counterparts to build and share best practices
•Support on relevant Joint Business Partnerships with Media Owners (i.e. Google, Facebook, Amazon) and Technology Platforms (i.e. GMP),
•Have a strong partnership with the media agency - support with day-to-day planning, buying and performance and seamless operations to build efficiencies
•Work alongside the Media Director, Head of Precision Advertising and Media Effectiveness Manager to ensure Performance campaigns are driving results, are integrated into the wider communication plans and contribute to the overall media mix
•Work closely and collaboratively with the wider CDMO & Ecomerce Teams to drive all areas of L'Oréal's Ecommerce and Digital Transformation Strategy
Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.
Creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.
Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.
•Experience in digital media and competency in relevant digital tools (preferably Google Marketing platform)
•Experience in Performance media strategies & analysis, whether from an agency, D2C or retailer.
•Ability to inspire, motivate, coach and develop people
•Organisation and prioritisation skills
•Strong communication skills (written and verbal)
•Ability to translate complex technical information into that which can be easily understood
•Strong technical skills
•Good understanding of holistic media planning
•Numerical and strong analytical skills
•Experience in leading teams to achieve strong results
•Strong presentation/communication skills with the ability to influence and inspire
•Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
•Education to at least a degree level