ジョブファンクション: ディベロップメント マーケティング

雇用形態: フルタイム

所在地: London

国/地域: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


What are key highlights of this role?

Building and executing the annual product plan leading to consumer recruitment and loyalty

       Executing product campaigns and the media and search strategies supporting them

Reacting to a launch and consumer behaviours

       Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)

       Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)

Knowledge sharing with the team

       Delivering the Internal Buzz

       Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)

Merchandising

       Owning overall merchandising for business-as-usual merchandising



Experience required:

       Consistent strong performance and results in previous roles

       Able to work cross-functionally at all levels

       Strong sensitivity to metier

       Has demonstrated creativity and developing new ideas

       Ability to project manage across a number of 'functions' and juggle many skills

Marketing Competencies:

       Translates trends and consumer knowledge into meaningful and actionable insights

       Develops category expertise

       Identifies and leverages the relevant market drivers

       Understands brand equity levers to craft Love Brands

       Articulates brand strategy

       Imagines disruptive products and experiences

       Optimises brand and product portfolio

       Activates IMC campaigns

       Fosters superior activation in other fields

       Orchestrates cooperation between key departments/stakeholders

       Leverages the country/Zone/DMI loop