Senior Online Brand Manager: PPD
When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.
By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.
Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
If you want the Freedom to go Beyond, we’ll see you at L’Oréal.
In the Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably, while benefiting all. We’re the founding Division for the L’Oréal group, having history more than 110 years ago.
Here, you’ll be constantly looking to create connections between our brands, professionals and consumers in every market. Our mission is to always reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach.
Thanks to our 6 global brands like Kerestase, Redken and Pureology, and 3 local brands across the world, we provide professionals and consumers with better, safer and more sustainable professional haircare, experiences and services.
Be part of our omni-channel acceleration by leading the development & execution of our brand online. We are obsessed with recruiting new consumers into the brand & helping them discover our amazing products. You will lead the online acceleration of recruitment – partnering with our e-retailers to improve online execution with A+ content, Ratings & Reviews & placement, optimize performance media in real time with them & ensure we hit our ambitious sales targets for this strategic channel. You will also be responsible of leading the roll-out of our key launches and animations on our owned platforms (brand website, SMHP application).
You will work closely with the rest of the marketing & comms. team in the UK and liaise with central teams in Paris & share/reapply best practice from other countries.
You will be very closely linked with the commercial team, E-Nams, Education team, communications and digital engagement team, finance and supply chain. You should be adept at working at all levels from senior management to retailers. This role reports to the Kérastase & Shu Uemura Brand Business Manager.
You will be responsible for:
E-Retail Marketing Strategy:
Build consumer & customer centric business plans in collaboration with Commercial Director and E-NAMs.
Collaborate with Product teams to develop the online strategy for launches & key animations by e-retailer.
Lead and build performance media strategy by player
Understand key challenges and opportunities to develop strong sell out plans driving growth
E-Retail Marketing Execution:
Manage the implementation of the eRetail marketing plan incl. all big launches & key animations.
Provide all key assets for campaign activation and implementation to all customers incl. NLF, launch packs, etc.
Lead the execution, tracking & optimisation of all performance media with our e-retailers.
E-Retail Digital and Social Execution:
Develop and implement the brand social media strategy for eRetailers
Create the eCRM plan and adapt brand content per retailer.
Ensure best in class implementation of global guidelines for B2C ecom product pages
Design ad hoc content for top players: Blog, banners, stories, contest, etc.
Deliver eRetail brand target
Achieve eRetail brand budget figures, sell in value & volume.
Deliver sell out projected growth in top e-retailers.
Collaborate with the Product team in sizing new launches & animations
Deliver weekly sales in & out analysis by retailer
Manage budget: Manage eCommerce A&P including tracking all co-operative marketing investment attributed to e-retailers & conducting ROI analysis.
E-Retail Catalogue Management and Forecast
NPD planning and forecast - gathering customer feedback where relevant & inputting into product team.
Work with key customers to optimise their product portfolio online
Analyse impact of discontinuations and advise if any gap to be filled
• Strong background in product marketing in Beauty/FMCG
• Have experience in media strategy, planning & execution
• A passion for digital, including topics like; influencer advocacy, social commerce, content creation.
• An interest in professional beauty & the Pro Hair industry
• Ability to strategize & drive change for the brands.
• Educated to degree level
• Highly numerate – strong analytically
• Strong Communication skills – written and verbal
• Excellent presentation skills
• Experience in a fast-paced sales environment
• Highly organized with prioritization skills
Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.
Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.
Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.
Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.
Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.
We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.
Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.
As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.
Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!
How we recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.