ジョブファンクション:

雇用形態: フルタイム

所在地: London

国/地域: United Kingdom

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.


Shopper Insight Manager in

CMI (Consumer Market Insights) Team

CMI mission is to drive Consumer Centricity, putting insight at the heart of  business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:

Lead the market and consumer intelligence strategy in the country (market and consumer intelligence, assessment of opportunities, consumer insight, methodological innovations, etc.). Provide analysis and recommendations to ensure proper consideration of the consumer into the group/division/brand/category’s growth strategy. Generate better understanding of return on marketing investments (ROI).

Lead the collection and systematic analysis of country market data (panels, media plans, socio-economy, culture,

demography, etc.), ensuring information quality and accuracy. Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy


Organize an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities.

Define development recommendations to guide senior management, local teams, zone and DMI teams

CMI sits within the Chief Marketing Office (CMO) Team in the Corporate Division of L'Oréal UKI. The CMO is made up of 5 teams who support the business and drive the Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.


YOU WILL...

Contribute to L’Oréal UKI growth by providing in-depth shopper understanding through state of the art, cost effective, qualitative and quantitative research methodologies and providing consulting and interpretation of shopper and market research data.

 

The purpose of this role is to lead strategic shopper research projects across all divisions and categories of L’Oréal UKI in order to:

Bring in-depth understanding of the omnichannel shopper and key touchpoints on the path to purchase
Identify early signs of shopper trends influencing channel shifts
Step up shopper insights to nourish category vision
Understand evolution of shopper behavior in a multichannel environment
Influence stakeholders internally and externally

 

Key elements to your role:

Animate & lead research with focus on supporting actionable results (shopper missions, consumer decision journey, …)
Deliver reliable facts & insights together with sharp solutions and opportunities.
Bring to life shopper passion & voice at the heart of the business
Communicate effectively across the business to embed insight in category and brand strategies (and especially lead workshops with relevant teams)
Pro-actively identify & propose relevant research
Manage continuous and ad hoc shopper agencies
Be best in class in market research methods


YOU ARE...

Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.

Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.

Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.

Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, making sure the good name of our brand is always protected.

Super creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our back bone, and we love new ideas.

Proactive and Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.


YOU HAVE...
Proven track record in the application of insights in the FMCG industry
Highly numerate – strong analytically and good commercial acumen
Digitally minded
Fundamentally shopper oriented. Able to blend and interpret information from multiple sources
Absolute objectivity
Ability to deliver on projects to quality and time
Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
Commercial acumen, driven by targets with a desire to succeed
Strong organisational skills
Ability to work in an ever changing & demanding environment
Acts as a proactive self-starter and takes initiative
Builds strong and effective relationships based on trust